Project Challenge
Objective
Badgers Brook Winery, with its rich history and dedication to fine wine production in the Yarra Valley, sought to extend its presence into the digital realm. The challenge was to design a website that not only showcases their exquisite range of wines but also embodies the winery’s philosophy and heritage. Additionally, the website needed to incorporate functional elements like a ‘Make A Booking’ feature for vineyard visits and a blogging function to engage with wine enthusiasts.
01
The Research
Objective
Our research process began with a deep dive into the winery’s history, brand values, and customer base. We explored the broader landscape of Australian and international winery websites to understand how leading brands communicate their story, products, and hospitality online.
We also analyzed user behavior specific to wine tourism and e-commerce, identifying patterns that informed features like the booking system and wine catalogue presentation. Interviews with the winery’s team helped us capture their vision—an elegant, content-rich platform that reflected the serene experience of visiting Badgers Brook while also supporting ongoing digital engagement through stories and events.
02
Design Approach
Objective
Our design approach focused on creating a balance between modern elegance and rustic charm to reflect the winery’s character. High-resolution imagery played a key role, emphasizing the beauty of the vineyard, cellar door, and wine collection.
The color palette was inspired by the Yarra Valley landscape—earthy tones, deep reds, and natural textures—to evoke warmth and authenticity. A clear visual hierarchy guided users through the site, while subtle animations and transitions enhanced the storytelling aspect without overwhelming the content.
Special attention was given to usability: intuitive navigation, accessible booking forms, and a clean blog layout ensured a smooth and enjoyable experience across desktop and mobile devices.
The Solution
Objective
The final product was a sophisticated, content-driven website that captures the essence of Badgers Brook Winery while delivering functional value to both new and returning visitors.
Key features included:
- A curated wine showcase, allowing visitors to explore each varietal with tasting notes, food pairings, and background stories.
- A “Make A Booking” feature, enabling users to easily schedule vineyard tours and wine tastings.
- An integrated blog, designed for storytelling, wine education, and updates on events and seasonal releases.
- Mobile-first responsiveness, ensuring a seamless experience for users planning visits from their phones.
- Optimized performance and SEO, helping the winery attract organic traffic and connect with a broader audience.
The result is a digital platform that not only supports business growth but also deepens the emotional connection between the winery and its patrons—both online and at the vineyard.